101 THINGS I LEARNED IN PRODUCT DESIGN SCHOOL
with Martin Thaler, Matthew Frederich
Crown Publishers, ISBN-10: 0451496736
An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.
Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as
• why all design is performed in relation to the body
• why every product is part of a system
• the difference between being clever and being gimmicky
• why notions of beauty are universal across cultures
• how to use both storytelling and argument to effectively persuade